About Us

Shine is a name synonym to glowing with brilliance. In 1981, the promoter started a company known as "S. R. Trading" in Faridabad. With enriched knowledge and vast experience, the managing director, Mr. Rajeev Gupta laid the foundation of Shine Metal Udyog (SMU), in the year 1997. He has been a keen believer in creating and delivering value to customer. Under his enlightened guidance; company has been exponentially growing since its inception. Our founder inspires, motivates and guides the organization to greater success by defining new and exciting horizons to scale. His leadership and business acumen brings a wealth of knowledge, works to achieve the vision and mission of the organization by setting high standards of performance and excellence.

With an affluent experience of almost two decades in sheet metal fabrication, SMU has become a prominent name. SMU, an ISO certified having a turnover of 150 cr., has a wide range of products like Diesel Generators, Battery Operated vehicles, Telecom Cabinets and various sheet metal customized solutions.

To deliver the best Diesel Generators to customer, we have tied up with Tafe Motors & Tractors Limited for Eicher Engines brand (up to 45 KVA) and TMTL Engines brand (62.5 KVA & above) of diesel engines.

The company owns state-of-the-art manufacturing facilities for both units at located at Nangla and Sector 58 of Faridabad. Our manufacturing units – I & II has a capacity to undertake manufacturing sheet metal fabrication with capacity of 700 metric tons per year. Each of the manufacturing set-up features an infrastructure that is witness of SMU commitment to providing its consumer with forward looking solutions.

Well experienced team of professionals with years of experience, an unmatched dedication and principled approach to work which consist of design and engineering group, technicians, assembler’s and fabricators. SMU team is passionate about building strong, long-lasting relationships with customers. We are very proud of our superior quality, quick turnaround, and on-time delivery and of our total commitment to excellence. This dedication helps us to go above and beyond on our customer’s behalf.

Our Vision

Aim high – so high that it changes the way people understand business itself. Charting a progressive course – not just for business, but also for society at large. Creating business that keeps finding new ways to inspire employees, customers, investors, government, and citizens of its communities. Business that everyone understands, no matter what changes in and around it.


Our Mission

  • Sustain Business Growth.
  • Dedication to every customer’s success.
  • Innovation that matters.
  • Reuse, Reduce, Recycle, Renew

Core Values

  • Performance Excellence
  • Customer Orientation
  • Integrity
  • Transparency
  • Team Work

Our Infrastructure includes:

  • We are an ISO certified company.
  • Our manufacturing units have a capacity to undertake manufacturing sheet metal fabrication with capacity of 700 metric tons per year.
  • We are totally independent with having all in-house processes.
  • We are equipped with advanced CNC based sheet metal manufacturing facilities.
  • We have seven tank pre treatment modern powder coating plant for both units.

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